BCLC supports the needs of on-the-go Lotto and Sports Action players with custom SMS and mobile Web experiences.
Working with one of BC's sharpest marketing teams, we started by developing an innovative mobile strategy and realistic mobile roadmap for the Lottery division of BCLC. We then launched a series of valuable SMS and mobile Web experiences to support the needs of lottery players across multiple games and brands.
case studyTELUS turns downtown Toronto into a mobile game board with Capture the cup.
Capture the Cup is a proximity-based smartphone game that used the city of Toronto as a game board during the 100th Grey Cup Festival. The goal was to engage with and inspire fans to capture The Fan Cup and win prizes by keeping it away from opponents.
case studyTurtle Bay Resort, Oahu's Fabled North Shore.
As part of a bigger rebrand of Turtle Bay Resort, our task was to create a "mobile concierge" to help travelers get the most of of their experience at Turtle Bay. Our goal was to advise travelers about the fantastic experiences available to them during their stay at Turtle Bay Resort.
case studyTELUS & Hockey Canada engaging fans across the country.
To engage fans across the country, we created a bilingual mobile web experience that was the go-to resource for hockey fans providing access to schedules, scores, news and team information.
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