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iamota Brings Mobile Text Messaging Technology to the Vancouver Civic Election

Oct 22, 2008

iamota Brings Mobile Text Messaging Technology to the Vancouver Civic Election

(Vancouver, Canada, October 22, 2008) - iamota Corporation, a Vancouver-based leader in mobile marketing and messaging services, is set to blaze the trail in bringing mobile text messaging to the Vancouver political scene for the upcoming civic election this November. The company announces today, the launch of an unprecedented mobile marketing campaign for COPE (Coalition of Progressive Electors) which provides the ability for COPE to communicate with voters and supporters using mobile text messages.

"The use of mobile marketing and text messaging during election campaigns serves to bridge the gap between the way voters prefer to communicate and the method by which political candidates traditionally reach out to them and share information," explains iamota CEO, Pete Smyth. "Passive and traditional advertising techniques of the past are quickly being augmented with mobile activation triggers with an ultimate goal of creating a more engaged voter base."

iamota’s mobile marketing and text messaging service, as it is being used by COPE, allows supporters, voters or interested individuals to "opt-in" to receive campaign updates via text message. For COPE, the technology provides the ability to make announcements, provide information and encourage supporters to vote on Election Day. For the public and COPE supporters, mobile text messaging offers a convenient, quick and preferred way to stay up-to-date on political affairs.

Mobile marketing for politics marks a dramatic shift in communication that sees text messaging complimenting, and in many cases, exceeding the impact of traditional advertising and promotional techniques. "COPE has set the bar as the first in BC to adopt this innovative initiative and we hope to create a unique connection with supporters that will translate into results at the polls," explains COPE campaign co-manager Rachel Marcuse. "We selected iamota because they made it quick and easy for us to develop and launch our mobile campaign and they are extremely dedicated to protecting the privacy of mobile uses. We also felt good about working with a Vancouver-based company," continues Marcuse.

"The power of mobile marketing has never been stronger," comments Pete Smyth. "In August of this year, we saw the Obama campaign in the United States reach out to 2.9 million supporters via text messaging. The results amongst the public and the press were astounding and will undoubtedly mark the campaign as revolutionary. It is only natural that Canadian politicians and voters will follow suit."

Mobile marketing in the political arena exemplifies one of the many applications for this technology. iamota is the easiest way for brands and agencies of any size to create, activate and measure mobile marketing and messaging services. The technology offers the ability mobilize traditional marketing campaigns and enhance or extend customer communications and interactions.

Vancouverites can opt-in to receive mobile text updates from COPE by texting "COPE" to 333777 (There is no charge for the subscription but standard text messaging rates apply and you can text "STOP" to opt-out at any time).

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