Unleash Shopify B2B

Shopify B2B is having a moment with more merchants than ever making the switch. We’ve grown our B2B expertise, experience and capabilities in lockstep with Shopify.

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A Solution for All Types of B2B Merchants

Shopify Plus

We’ve partnered with all kinds of B2B merchants – from wholesalers and dealer networks to merchants selling to trade professionals. Whether you’re already on Shopify and looking to unlock its B2B capabilities, or migrating from another platform, we can help.

Be it pure-play B2B or hybrid DTC/B2B merchants, our B2B implementations look to streamline complex workflows, replace high-touch manual sales tasks, dial up self-serve customer tools, and leverage Shopify Plus B2B to optimize operations, improve brand consistency, shed unnecessary tech, and reduce total cost of ownership.

RECENT WORK

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ONNIT

ONNIT, a leading wellness brand known for its Alpha BRAIN® nootropic and acquired by Unilever in 2021, partnered with us to rebrand and migrate its DTC and B2B businesses to Shopify Plus.

Shopify B2B Solution highlights include:

  • Custom Collection-Level Sell Sheets. Provide buyers with a centralized place to browse, compare, and purchase products which streamlined the purchase path.
  • Set minimum order thresholds at the company level to maintain operational efficiency and avoid fulfilling low-value or unprofitable orders.
  • Streamlined experience from DTC onto B2B, so while built on separate stores and disparate in nature, there is a cohesive brand and shopping experience.
  • Personalized by Region and Company with region- and company-specific catalog visibility and site content including shipping information that reflects their location and eligibility.
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WorkSharp Tools

WorkSharp Tools, a leading specialty tool manufacturer (along with its Drill Doctor brand), migrated their DTC and B2B dealer based businesses from WooCommerce to Shopify Plus. 

Shopify B2B Solution highlights include:

  • Custom Ship Date selector in checkout to align with Work Sharp’s shipping and fulfillment timeline and manage delivery expectations.
  • Custom Company level Free Shipping and Order Minimum thresholds to tailor policies to each company’s agreement. 
  • Product comparison feature (app based) to allow dealers to easily compare products with similar feature sets and ensure they are purchasing the right products 
  • PO number work around by adding a secondary PO confirmation field.
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One Team Sports

One Team Sports, a multi-brand team sports retailer and custom apparel provider, modernized their commerce stack by migrating their DTC and B2B operations from Magento to Shopify Plus.

Shopify B2B Solution highlights include:

  • In addition to the quick order form, provide the user with the option to pick their decoration type (embroidery, screen printing, etc), style options, and upload an image for reference. This gets added to the order and reviewed by a team member for a final quote for the work. 
  • Leverage Shopify Contextual Storefronts and Markets to create unique homepage and merchandising by customer type.
  • Use of catalogs to create curated pricing and product availability by region. Catering to different customer groups across high schools and sports leagues.
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Robinson Supply Company

Distributor of plumbing, lighting and electrical products to the construction industry and retail home improvement market in Canada. 

Shopify B2B Solution highlights include:

  • Pricing complexity with hundreds of pricing matrices, regional overrides, and customer-specific contracts.
  • Leveraging “Regional Markets” to assign the relevant Inventory Locations to that market as well as at stores
  • Newly released native BOPIS and also store transfers so that local pickup options show as available even when a location’s inventory is unavailable
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Shearwater Research

Shearwater Research, a global leader in high-performance dive computers used by professional and recreational divers worldwide, elevated their B2B dealer experience with a Shopify migration.

Shopify B2B Solution highlights include:

  • A global site for a global brand, offering a multi-language storefront in seven languages for retailers worldwide.
  • A blended store managed from a single admin, powered by Shopify’s Contextual Storefront to deliver tailored content based on user type (B2B or DTC) and market.
  • Created catalogs for dealer exclusive products (ex in store signage and small parts) that can be managed from a single store but only visible to approved, logged in B2B users.

Shopify B2B Experts

B2B commerce can be a different animal – often with its own team, workflows, and unique set of requirements. With our experience and deep knowledge of Shopify’s out-of-the-box and app capabilities, we know how to deliver.

As a preferred partner, we have access to Shopify’s B2B solutioning playbooks, team members, and product roadmaps to address your unique needs, including:

  • Curated catalogs and custom account pricing.
  • Personalized storefronts for a tailored experience.
  • Flexible payment terms to suit your buyers’ needs.
  • Advanced tools like price breaks, custom discounts, draft orders, and sales rep permissions.
  • Optimized workflows for seamless customer self-service purchasing.

LET'S Talk B2B

We’ve been a Shopify Plus agency parter since 2018 and have supported all types of merchants to successfully bring their B2B commerce to Shopify Plus. How can we help you?