Even as a non-transacting site, Shopify Plus was the right choice. Shopify’s adaptable CMS, along with the use of Metaobjects, facilitated efficient content administration and seamless control over site elements. The incorporation of Markets and contextual storefronts streamlined global market management in a single admin, simplifying oversight of product availability and marketing strategies.
With the new impactful rebrand, design emerged as the driving force behind the success of this project. The emphasis on motion and interactive design added a dynamic and lively dimension to the user experience. The incorporation of vibrant colors served a dual purpose, acting as a way-finding tool throughout the site and paying homage to the packaging design. By associating specific colors with collections and flavors, users were intuitively guided through the site, creating a seamless and visually appealing navigation experience.
