Customer first experience
The CBD product line came with a new set of brand guidelines, which was a distinct offshoot from the core Manitoba Harvest brand. Leveraging the bright and playful branding, we developed a unique digital style guide which enabled us to showcase the personality of the brand, educate the target audience and drive online sales.
Ensuring a seamless shopping experience from landing page to checkout, we optimized each touchpoint for the customer. We created informative category pages that highlight the key benefits of each product format. We also optimized product cards with a direct Add to Cart button, so that no matter where they were in the shopping experience, a customer could easily check out.