Mustang Survival

Headquartered in British Columbia, Canada, Mustang Survival has been designing and manufacturing inspired technical solutions for mariners such as water rescue professionals, military elites, commercial/industrial and avid recreational water enthusiasts for over 50 years. It’s serious gear and apparel for serious marine users all over the world. Mustang Survival sought to migrate to Shopify Plus to ensure they had a solid and flexible ecommerce platform to support their growth.


  • Shopify Plus


  • Apparel
  • Sports & Equipment


  • SFCC Migration
  • Replatform & Redesign
  • Multi-Country
  • Complex Catalog Strategy
  • ERP Integration
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Migrating data to Shopify Plus

Product, customer and order data was exported from SFCC (Demandware) and then converted to align with Shopify Transporter’s data model to prepare for an import into Shopify Plus.

Our custom Transporter data-driver converted the SFCC XML data to a Shopify-ready format, which allowed us to quickly and accurately import products, unique variants, customers and orders. Once the data was migrated into Shopify Plus, we used the REST API to check price data integrity and make bulk modifications to product descriptions and other data.

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Selecting, leveraging and customizing a theme

Constrained by a three month timeline, we quickly reviewed and selected a theme to leverage as the foundation for this build. The selected theme was modified and customized to enhance the Home Page and Product Detail Pages (PDPs) to align with the brand aesthetics and best-in-class UX.

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Selecting and implementing the app stack

Several apps and partners were reviewed, selected and implemented as part of the overall ecommerce experience including: Accentuate, Address Validator, Bulk Discount Code Generator, Launchpad, Locally, Power Tools Suite, Shopify Flow, Transporter, Yotpo and Zaius.

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Integrating with a custom ERP

Integration between Shopify Plus and Mustang Survival’s ERP system allows for data exchange between the systems and ensures that customer, order and product data are synced between the ERP and Shopify Plus at specified frequencies. Given the multi-country solution, separate connections between the ERP and Shopify Plus were required for each of the US and Canadian Stores.