Skinsei, Unilever

Based on digital diagnostics and a deep understanding of what impacts skincare, Skinsei was created to push the boundaries in the beauty world, providing a DTC personalized skincare subscription service targeted at mobile users, from brand leader Unilever.

Platform

Shopify Plus

Industry

Beauty & Skincare

Highlights

Custom Theme Development
New Brand Launch
Product Customization
Subscription Payments
UX Research

THE POWER OF THE SKINSEI DIAGNOSTIC

To provide users with a rigorous science-based skin analysis they need to answer a 28-step user diagnostic questionnaire. Aside from personal data, there are a number dynamic inputs being used to pull in location specific information around climate, air quality and UV, as well as facial recognition technology to ensure you are not misdiagnosing your own skin.

A RICH SUBSCRIPTION EXPERIENCE

Once a user completes the diagnostic they’re served up their personalized regimen kit, with the option to select a set of 3 (core kit) or set of 5 (complete kit) products. There is also the ability to make a one time or subscription purchase, swap out products, change subscription details, view diagnostics, dig into active ingredients or even get relevant skin care advice.

WANT TO GET THE MOST OUT OF SHOPIFY PLUS?

Get in touch