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Cerebelly

Cerebelly is a science-led baby food brand founded by a neurosurgeon and mom, offering nutrient-rich purees tailored to support key stages of early brain development. Their mission is to provide parents with convenient, organic options that nourish both the body and mind during a child’s most critical growth years. Cerebelly is a subscription-first business that had outgrown its WordPress WooCommerce tech stack and needed a more scalable, flexible foundation to support its growth. They turned to Shopify and Recharge to power their next chapter — enabling improved performance, streamlined subscriptions, and a platform built for long-term expansion.

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Platform

  • Shopify Plus

Industry

  • Consumer Packaged Goods
  • Food & Beverage
  • Health & Wellness

Highlights

  • Bundles
  • Subscription
  • Online Store 2.0
  • Replatform & Redesign
  • Custom Theme Development
  • Highly Flexible CMS
  • Technical Strategy
  • Subscription Payments

Migration to Shopify & Recharge for a Simplified Tech Stack

Cerebelly migrated to Shopify Plus and Recharge to bring ecommerce and subscriptions together under one efficient, high-performing platform. This transition replaced a code-heavy legacy setup with a scalable, flexible foundation designed for growth. The result is a faster, more responsive experience for both customers and internal teams – enabling quicker updates, easier management, and zero disruption to existing subscribers.

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Bundle Complexity Simplified

Bundles are at the heart of Cerebelly’s business, with options ranging from preset age-based packs to build-your-own bundles and quiz-driven recommendations. By migrating to Recharge Subscriptions, the team gained an advanced, flexible platform capable of supporting over 50 bundle variations. Leveraging multiple Recharge bundle types, the site delivers a seamless, dynamic experience that empowers customers with more choice and flexibility – without adding backend complexity.

Enhanced UX for Conversion and Retention

Cerebelly’s new storefront implements modern UX and CRO best practices, creating a smoother, more intuitive shopping experience. Small but strategic optimizations simplify the purchase journey and reflect how today’s customers shop. At the same time, flexible content areas now offer opportunities for rich brand storytelling – helping educate, inspire, and retain customers at every step of the journey.

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