arrow--button-leftarrow--buttonarrow--downarrow--external-buttonarrow--leftarrow--rightarrow--upcaution--circlecheck--circlecheckclosecross--circleamerican-expressapplediscovermastercardpaypal--simplepaypalstripevisaenvelopeeye--closedeye--openheartlocation-pinfast-forwardmutepauseplayrewindstopvolumesearchfacebookglobegoogle-plusinstagramlinkedinmediumpinteresttwitteryoutubesoundoffsoundon

Duer

DUER is an apparel company with five of their own brand stores across US and Canada, over 800 global retail partners, and a e-commerce DTC site. DUER grew from a gap that athleisure couldn’t fill; clothing for the whole day – from bike, to office, and out to dinner. With fewer more versatile items in your closet, you can get on with the important things in life and have less impact on the planet.

Platform

  • Shopify Plus

Industry

  • Apparel

Highlights

  • Online Store 2.0
  • Shopify POS
  • Site Redesign
  • Custom Theme Development
  • Highly Flexible CMS
  • Multi-Country
Image of something.

Leaning into fit and style to guide shopping pathways

A key focus was helping shoppers understand DUER styles and fits as a means to guide their shopping journey. The navigation structure was revamped, a collection page hero framework was created, and dedicated style/fit pages for men and women were designed with a consistent approach in mind.

Image of something.
Image of something.

Making the complex, simple and gorgeous

We created a visually rich PDP, based on e-commerce best practices, to show and tell the product story, including how they fit and feel. At the same time the PDP gives a pathway for shoppers to explore different fits (Slim, Relaxed, Straight) of the same style. For those still on the fence, there’s a “Fit in Store” CTA to help bridge the digital and physical store experience.

WANT TO GET THE MOST OUT OF SHOPIFY PLUS?