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Mustang Survival

Founded over 50 years ago and headquartered in Canada, Mustang Survival designs and manufactures inspired technical solutions for serious marine users all over the world. In 2019, we migrated Mustang Survival to Shopify Plus from SFCC in 11 weeks. Fast forward to 2022, and they sought to step up their site experience with a fully redesigned custom theme that was more flexible and ready to roll out across the globe.

Platform

  • Shopify Plus

Industry

  • Apparel

Highlights

  • Online Store 2.0
  • Shopify POS
  • Site Redesign
  • Custom Theme Development
  • Highly Flexible CMS
  • Multi-Country
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Unique Retail and B2B Sites

With two distinct catalogs for two distinct audiences, we split out the retail and the more niche B2B sides of the business into two connected sites. We leveraged one component library system across both sites. That way, both the military elite and the recreational angler each get a very different and appropriate e-commerce experience.

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Dialling Up the PDP

This critical part of the user journey got a complete overhaul with optionality for a deluxe PDP hero and a paired back version for those simpler products. The information hierarchy for product details, tech specs and sizing all were reimagined to provide a top class e-commerce experience.

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