With two distinct catalogs for two distinct audiences, we split out the retail and the more niche B2B sides of the business into two connected sites. We leveraged one component library system across both sites. That way, both the military elite and the recreational angler each get a very different and appropriate e-commerce experience.
This critical part of the user journey got a complete overhaul with optionality for a deluxe PDP hero and a paired back version for those simpler products. The information hierarchy for product details, tech specs and sizing all were reimagined to provide a top class e-commerce experience.
