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Flamingo

Flamingo (a Harry’s Inc. brand) offers essential female body hair and care tools, reimagined to provide high performance and innovative design for every routine. With ambitions to more easily test, iterate and grow, as well as a compelling new product line on the near horizon, Flamingo tasked the iamota team with migrating from their existing custom-built tech stack to Shopify Plus and Recharge Subscriptions platform in under 3 months. 

Platform

  • Shopify Plus

Industry

  • Beauty & Skincare

Highlights

  • Bundles
  • Subscription
  • Online Store 2.0
  • Custom Theme Development
  • Highly Flexible CMS
  • Technical Strategy

Streamlining Operations with Shopify Plus and Recharge Subscriptions

Prior to the migration, Flamingo encountered obstacles with their custom tech stack, including poor ease-of-use and high operational costs, hindering efficient updates and growth. Recognising the need for change, iamota facilitated the transition to a clean, highly performant Shopify Plus store integrated with Recharge, Klaviyo, and Yotpo. This streamlined approach reduced operational inefficiencies, provided a foundation for scalable growth, and enhanced customer experience.

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Optimizing Subscription Management

Guided by iamota’s Shopify expertise, Flamingo revamped their subscription management by transitioning from box-level to individual subscription-level control, offering customers and the brand greater flexibility in tailoring subscription experiences. Leveraging Shopify Bundles further simplified inventory management and fulfillment processes while improving analytics and reporting capabilities.

Managing a Successful Launch

The seamless migration and low-touch launch, facilitated by iamota’s custom migration tools, ensured minimal downtime and enabled Flamingo to successfully launch their new product line shortly after, empowering the team with newfound flexibility and a refreshed digital presence.

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