Prior to the migration, Flamingo encountered obstacles with their custom tech stack, including poor ease-of-use and high operational costs, hindering efficient updates and growth. Recognising the need for change, iamota facilitated the transition to a clean, highly performant Shopify Plus store integrated with Recharge, Klaviyo, and Yotpo. This streamlined approach reduced operational inefficiencies, provided a foundation for scalable growth, and enhanced customer experience.
