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FORM Athletica

Through the creation of the FORM Smart Swim Goggles, FORM are reinventing the swim experience. Swimmers at all levels are guided and motivated through an immersive swimming experience with real-time metrics and workouts on display in their goggles.

Platform

  • Shopify Plus

Industry

  • Sports Tech

Highlights

  • Site Redesign
  • Custom Theme Development
  • Highly Flexible CMS
  • Multi-Country
  • Subscription Payments
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Under a tight timeline, we designed, developed, and launched a visually compelling bright new Shopify Plus experience that brings to life the new FORM brand, workout offering, and new app. Five stores were launched (Canada, US, UK, Australia, and Europe) each with specific needs (tax settings, currency formatting, etc.) and WCAG 2.0 AA accessibility requirements.

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Combining Sections Everywhere and iamota’s component-based development provided the most flexible CMS for FORM to drag and drop sections and update content without any development support.

To bring the product to life we combined a featured product component and product hero that perfectly showcased the bold and bright imagery. As well, the prominent testimonial block showcases real FORM members and their product reviews which is a powerful proof point for prospective customers.

Through the use of a well-designed tabbed component, we were able to deliver a considerable amount of product information that is easily navigated and doesn’t overwhelm the user.

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WANT TO GET THE MOST OUT OF SHOPIFY PLUS?