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FORM Athletica

Through the creation of the FORM Smart Swim Goggles, FORM are reinventing the swim experience. Swimmers at all levels are guided and motivated through an immersive swimming experience with real-time metrics, workouts, and plans – on display in their goggles.

Platform

  • Shopify Plus Online Store 2.0

Industry

  • Fitness Tech

Highlights

  • Site Redesign
  • Custom Theme Development
  • Highly Flexible CMS
  • Multi-Country
  • Subscription Payments
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A REBRAND THAT STANDS OUT FROM THE SWIM “BLUE NOISE”

Under a tight timeline, we collaborated with the FORM design team and agency to design and develop an inspiring new Shopify Plus experience that brings to life the bold, bright and strong new FORM brand.  Five stores were launched (Canada, US, UK, Australia, and Europe) each with nuanced country/currency, privacy and compliance requirements.

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LOOKS HEADLESS, BUT IT’S ALL SHOPIFY PLUS

The team took a holistic approach to design, animation, development, and bespoke asset production that combined to mimic a headless experience on a monolith platform (Shopify Plus). The resulting components were enhanced with optionality within the CMS admin to ensure maximum flexibility and variations for future use on the same or new pages.

As strong as the desktop experience is, we doubled down on the mobile experience thinking through the responsive components, motion design, sliders, and supporting assets. All while ensuring the site and page speed is highly performant.

WANT TO GET THE MOST OUT OF SHOPIFY PLUS?