BRINGING THE BRAND TO LIFE
Under a tight timeline, we designed, developed, and launched a visually compelling bright new Shopify Plus experience that brings to life the new FORM brand, workout offering, and new app. Five stores were launched (Canada, US, UK, Australia, and Europe) each with specific needs (tax settings, currency formatting, etc.) and WCAG 2.0 AA accessibility requirements.
Combining Sections Everywhere and iamota’s component-based development provided the most flexible CMS for FORM to drag and drop sections and update content without any development support.
To bring the product to life we combined a featured product component and product hero that perfectly showcased the bold and bright imagery. As well, the prominent testimonial block showcases real FORM members and their product reviews which is a powerful proof point for prospective customers.
Through the use of a well-designed tabbed component, we were able to deliver a considerable amount of product information that is easily navigated and doesn’t overwhelm the user.