Moving from a fragmented ecosystem that included a custom platform, multiple WordPress hosted blogs, and Shopify storefronts, we were able to consolidate a significant amount into a Shopify store per country. This makes site management vastly faster and easier for the entire Fox team.
With a varying user familiarity and comfort with Fox’s technical product catalog, we mapped out and executed an extensive array of “finder” flows. For instance, for bike forks we guided the user via the fork selector based on bike type, ride style, and even stanchion size and series type.
Finding the right shock for your vehicle—whether it’s a truck, snowmobile, or motorcycle— is crucial for a confident purchase. We integrated industry-standard year, make, and model fitment data models and leveraged custom API, PIM, and Shopify’s native filtering functionality, to serve back to users the shock options that fit their needs and their vehicle.
Known for allowing athletes to push their vehicles to the limit, we pushed Shopify’s front end to its limits. Each section was purpose built to enable product discovery and brand expression, layered with motion and interactive elements to bring it all to life.
Each product includes specs, vehicle compatibility, and other product compatibility, all managed flexibly using Shopify’s metafields and metaobjects. This included over 100 product metafield definitions, over 75 variant metafield definitions and almost 20 collection metafield definitions. From this we created just seven product templates to handle around 1,500 unique products.
