Notes from the field.

Notes from the field.

Notes from the field.

Our perspective on the ideas, technologies and commercial shifts shaping the future of commerce.

When Execution Gets Cheaper, Judgement Gets More Valuable.

Shopify is making commerce more intelligent. The next competitive advantage may not be implementing more AI - it may be knowing where AI creates the greatest business value.

When Execution Gets Cheaper, Judgement Gets More Valuable.

Shopify is making commerce more intelligent. The next competitive advantage may not be implementing more AI - it may be knowing where AI creates the greatest business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

The Next Measure of Shopify Expertise

Helping merchants get more from every commerce investment.

Jul 2026

The Next Measure of Shopify Expertise

Helping merchants get more from every commerce investment.

Jul 2026

The Next Measure of Shopify Expertise

Helping merchants get more from every commerce investment.

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

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By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Have a project in mind?

By submitting, you agree to our Privacy Policy.

Director, Sales & Partnerships

Oli Best