Notes from the field.

Our perspective on the ideas, technologies and commercial shifts shaping the future of commerce.

Series 01

Jul 2026

When Execution Gets Cheaper, Judgement Gets More Valuable.

Shopify is making commerce more intelligent. The next competitive advantage may not be implementing more AI - it may be knowing where AI creates the greatest business value.

Jul 2026

When Execution Gets Cheaper, Judgement Gets More Valuable.

Shopify is making commerce more intelligent. The next competitive advantage may not be implementing more AI - it may be knowing where AI creates the greatest business value.

Jul 2026

When Execution Gets Cheaper, Judgement Gets More Valuable.

Shopify is making commerce more intelligent. The next competitive advantage may not be implementing more AI - it may be knowing where AI creates the greatest business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Too Much AI. Too Little ROI.

As AI becomes easier to adopt, the challenge is no longer finding opportunities - it’s identifying the ones most likely to create measurable business value.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

Commerce Intelligence in Practice.

The smartest commerce initiatives don’t begin with technology. They begin by identifying where the greatest business value can be created.

Jul 2026

The Next Measure of Shopify Expertise: Introducing Signal

Helping merchants get more from every commerce investment.

Jul 2026

The Next Measure of Shopify Expertise: Introducing Signal

Helping merchants get more from every commerce investment.

Jul 2026

The Next Measure of Shopify Expertise: Introducing Signal

Helping merchants get more from every commerce investment.

Articles

Sep 2026

The Subscription Signals Hiding in Your Customer Data.

Subscription programs generate a steady stream of data from day one. The question worth asking isn't only how to reduce churn – it's what that data is already showing, and whether it's being read closely enough to see it.

Sep 2026

The Subscription Signals Hiding in Your Customer Data.

Sep 2026

Sell Everywhere. And Then What?

Shopify has made it possible to sell almost anywhere. The harder question for merchants is which of those possibilities is worth pursuing first — and what it should be expected to return.

Sep 2026

Sell Everywhere. And Then What?

Shopify has made it possible to sell almost anywhere. The harder question for merchants is which of those possibilities is worth pursuing first — and what it should be expected to return.

Sep 2026

Sell Everywhere. And Then What?

Shopify has made it possible to sell almost anywhere. The harder question for merchants is which of those possibilities is worth pursuing first — and what it should be expected to return.

Aug 2026

Headless Solved Yesterday's Problems. But Is It Still the Right Investment?

In modern commerce, choosing the right technology is the easy part. Knowing where to invest is the hard part — and it's the thread running through our Perspectives series.

Aug 2026

Headless Solved Yesterday's Problems. But Is It Still the Right Investment?

In modern commerce, choosing the right technology is the easy part. Knowing where to invest is the hard part — and it's the thread running through our Perspectives series.

Aug 2026

Headless Solved Yesterday's Problems. But Is It Still the Right Investment?

In modern commerce, choosing the right technology is the easy part. Knowing where to invest is the hard part — and it's the thread running through our Perspectives series.

Notes from the field.

Notes from the field.