Woman running along the beach in Hettas running shoes

Hettas

Hettas

Hettas

Hettas builds high-performance, technical running shoes for women. Historically, athletic footwear has been designed, researched, and tested for men. Not any more. Boasting a team of experts and a commitment to science-backed research, Hettas launched in 2023 with three female shoe products and began cultivating a community of empowered female runners, from college athletes to marathon moms.

Hettas builds high-performance, technical running shoes for women. Historically, athletic footwear has been designed, researched, and tested for men. Not any more. Boasting a team of experts and a commitment to science-backed research, Hettas launched in 2023 with three female shoe products and began cultivating a community of empowered female runners, from college athletes to marathon moms.

Hettas builds high-performance, technical running shoes for women. Historically, athletic footwear has been designed, researched, and tested for men. Not any more. Boasting a team of experts and a commitment to science-backed research, Hettas launched in 2023 with three female shoe products and began cultivating a community of empowered female runners, from college athletes to marathon moms.

Platform

Shopify

Tags

/

Apparel & Footwear

Highlights

  • Online Store 2.0

  • Custom Theme Development

  • Highly Flexible CMS

  • New Brand Launch

  • Multi-Country

  • Technical Strategy

Platform

Shopify

Tags

/

Apparel & Footwear

Highlights

  • Online Store 2.0

  • Custom Theme Development

  • Highly Flexible CMS

  • New Brand Launch

  • Multi-Country

  • Technical Strategy

Three mobile screen grabs of the new Hettis website.

Demonstrating the nuances of female-focussed run shoes

Demonstrating the nuances of female-focussed run shoes

Working with expertly crafted copy and stunning imagery we emphasized the nuance of a women’s-only running shoe that sets Hettas shoes apart from conventional male-focused running footwear. Our approach involved dedicating space on the collection page to elaborate on the unique benefits of each shoe, allowing for a comprehensive exploration of their specific use cases. To build trust in the brand, we strategically incorporated numerous testimonials from Hettas’ run study throughout the website, offering authentic experiences that resonate with potential customers.

Image of three women running around a truck. And a close up of a woman with Hettas shoes

Consolidated and cohesive app stack

Consolidated and cohesive app stack

A streamlined and cohesive top-tier app stack is mission critical for Shopify businesses. This creates a tightly integrated ecosystem that enhances efficiency as well as both user and admin experience. The small, curated selection of apps including; Klaviyo, Gorgias, Okendo, Rewind, and Loop Returns work seamlessly together, optimize workflows, reduce complexities, and ensure a synchronized and scalable operation within the Shopify platform.

Hettis PDP screen grab from the website and work that iamota completed

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Have a project in mind?

By submitting, you agree to our Privacy Policy.

Director, Sales & Partnerships

Oli Best