This refreshed site carefully balances innovation with familiarity, ensuring existing customers feel included while also appealing to newer customers, such as a broader female audience. The redesign features striking new imagery, video content, and sharp copy that clearly communicate the brand’s mission and product innovation. KIT+ACE sought a user-friendly flow that inspires rather than overwhelms, creating a more engaging, lifestyle-driven user experience that resonates with both new and longtime customers.
KIT+ACE is focused on simplifying their customers’ wardrobe choices by encouraging the creation of capsule wardrobes. We brought this to life on the new site in several ways. We created a use-case specific collection template with content-rich sections to communicate thematic collections and available products. We also designed sections that feature related products and provide styling ideas, helping customers visualize the unique features of each piece and the ways they can be styled. Using Rebuy, we enhanced the PDPs and shopping cart with dynamic recommendations tailored to individual preferences. Custom sections like “Model Is Also Wearing” were also added to curate the experience. These enhancements streamline the shopping process, enrich the customer’s styling experience, and help drive a higher AOV.
