Man wearing form swim goggles swimming underwater

Form Athletica

Form Athletica

Form Athletica

Through the creation of the FORM Smart Swim Goggles, FORM are reinventing the swim experience. Swimmers at all levels are guided and motivated through an immersive swimming experience with real-time metrics, workouts, and plans – on display in their goggles.

Through the creation of the FORM Smart Swim Goggles, FORM are reinventing the swim experience. Swimmers at all levels are guided and motivated through an immersive swimming experience with real-time metrics, workouts, and plans – on display in their goggles.

Through the creation of the FORM Smart Swim Goggles, FORM are reinventing the swim experience. Swimmers at all levels are guided and motivated through an immersive swimming experience with real-time metrics, workouts, and plans – on display in their goggles.

Platform

Shopify Plus

Tags

/

Sports & Recreation

/

Electronics & Gadgets

Highlights

  • Online Store 2.0

  • Site Redesign

  • Custom Theme Development

  • Highly Flexible CMS

  • Multi-Country

  • Subscription Payments

Platform

Shopify Plus

Tags

/

Sports & Recreation

/

Electronics & Gadgets

Highlights

  • Online Store 2.0

  • Site Redesign

  • Custom Theme Development

  • Highly Flexible CMS

  • Multi-Country

  • Subscription Payments

Three screen grab images from the Form website e-commerce experience.

A Rebrand that Stands Out from the Swim “Blue Noise”

A Rebrand that Stands Out from the Swim “Blue Noise”

Under a tight timeline, we collaborated with the FORM design team and agency to design and develop an inspiring new Shopify Plus experience that brings to life the bold, bright and strong new FORM brand. Five stores were launched (Canada, US, UK, Australia, and Europe) each with nuanced country/currency, privacy and compliance requirements.

Images of perform swim goggles close up and also a woman wearing swim goggles emerging from the pool.

Looks Headless, but it's All Shopify Plus

Looks Headless, but it's All Shopify Plus

The team took a holistic approach to design, animation, development, and bespoke asset production that combined to mimic a headless experience on a monolith platform (Shopify Plus). The resulting components were enhanced with optionality within the CMS admin to ensure maximum flexibility and variations for future use on the same or new pages.

As strong as the desktop experience is, we doubled down on the mobile experience thinking through the responsive components, motion design, sliders, and supporting assets. All while ensuring the site and page speed is highly performant.

A screen grab of the form home pate website expereince

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Have a project in mind?

By submitting, you agree to our Privacy Policy.

Director, Sales & Partnerships

Oli Best