Montage shot of desktop and mobile images for Kraft Music website experience

Kraft Music

Kraft Music

Kraft Music

Established in the 1970s, Kraft Music has evolved into a leading music retailer in the United States, priding themselves on exemplary customer service and deep product knowledge on a wide product catalog. Transitioning from Magento to Shopify Plus, the team aimed to lower total cost of ownership, enhance in-house control, optimize performance, and future-proof their growing business.

Established in the 1970s, Kraft Music has evolved into a leading music retailer in the United States, priding themselves on exemplary customer service and deep product knowledge on a wide product catalog. Transitioning from Magento to Shopify Plus, the team aimed to lower total cost of ownership, enhance in-house control, optimize performance, and future-proof their growing business.

Established in the 1970s, Kraft Music has evolved into a leading music retailer in the United States, priding themselves on exemplary customer service and deep product knowledge on a wide product catalog. Transitioning from Magento to Shopify Plus, the team aimed to lower total cost of ownership, enhance in-house control, optimize performance, and future-proof their growing business.

Platform

Shopify Plus

Tags

/

Sports & Recreation

/

Electronics & Gadgets

Highlights

  • Bundles

  • Online Store 2.0

  • Magento Migration

  • Custom Theme Development

  • Highly Flexible CMS

  • Complex Catalog Strategy

  • Technical Strategy

Platform

Shopify Plus

Tags

/

Sports & Recreation

/

Electronics & Gadgets

Highlights

  • Bundles

  • Online Store 2.0

  • Magento Migration

  • Custom Theme Development

  • Highly Flexible CMS

  • Complex Catalog Strategy

  • Technical Strategy

Cutting edge bundle implementation

Cutting edge bundle implementation

The project involved developing a custom solution for an extensive catalog of 20,000+ products, of which over 4,000 products were complex bundle configurations. These bundles featured a main primary item, such as a guitar, complemented by up to 10 additional components (headphones, cables, speakers, etc.) with the option to upgrade individual components.

To allow maximum flexibility for customers to customize their bundles, we built a custom solution using Shopify’s new Cart Transform API. Not only does this allow the merchant team to easily manage and update bundles in bulk, such as switching out a sold-out component for an alternative across hundreds of unique bundles, with dynamic pricing updates; but in addition, this approach provides a holistic presentation of bundles to customers giving them the ability swap out individual items, and see the real-time prices and savings associated. The built-in logic splits the bundle product out into it’s relevant component items in checkout, aiding both warehouse fulfillment and financial tracking.

PDP image from Kraft Music website store showcasing the Roland FP-30X digital piano

Leveraging the power of metaobjects

Leveraging the power of metaobjects

There was a requirement to solve for a diverse product catalog with more than 12 different stock states, such as preorders, backorders, special order, drop ship and more. The complexity escalated when dealing with bundled items, requiring unique rules and messaging. To address this, a streamlined system using Shopify metaobjects was implemented via a customized solution that utilized preorders.

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Director, Sales & Partnerships

Oli Best

Have a project in mind?

By submitting, you agree to our Privacy Policy.

© 2026 iamota corporation

Let's Talk.

Considering a migration? A retheme? CRO support? Perhaps you want to understand where your highest value opportunities sit? Let's chat through where you're at and where you're looking to go. No hard sell.

Have a project in mind?

By submitting, you agree to our Privacy Policy.

Director, Sales & Partnerships

Oli Best