Hemp has a low household penetration and so a main focus of the site was to debunk hemp misconceptions, hit on the benefits, and educate on the ways hemp can be safely used and added to various meals and snacks. Educational sections were strategically injected throughout the user journey giving consumers confidence and nudging them forward to trying and buying hemp.
To expedite the shopping experience, we customized a quick add to cart function that allows users to add products (inclusive of variants) to their cart directly from the CLP. And created a stripped back PDP so that it was clean, crisp and easy for the user to get the details they needed before easily adding to their cart.
