The skoah experience
In the previous site, the key friction area was that buying skoah products, memberships and services were treated all differently – housed on different platforms. Further, related blog content and locations pages, while part of the experience, were not as integrated as they could be – limiting personalization.
With the new site, our primary focus was to allow users to easily book facials (services) and buy products. We improved the user experience by consolidating services and products and also moving supporting content – all to live in Shopify Plus. By doing so, we were able to create a more intuitive and cohesive shopping experience – allowing skoah to seamlessly create and cross-merchandise product and service collections around user needs.